The analysis of the value chain of Digital Media Players show that Intel and the traditional CE Producers have teamed up to provide integrated media playing capabilities in their Flat screen products offerings. The after market for stand alone media player products is dominated by Sigma and Realtek MIPS based media processors. The emerging Consumer electronics prodcuers susch as Asus, Western Digital are building their Media players on the MIPS based architecture. ARM based offerings are still in its infancy, Altoguh Marvell announced their media processors recently. So far we have only seen ARM in Portable media players such as Archos and Iphone.