Intel has announced a new marketing and PR campaign for Its embedded SOC chipset, the CE 4100. Featured in the upcoming Boxee box and in various CE makers TV series the Intel Embedded Chipset is becoming a bigger and bigger competitor to Sigma designs and Realtek product ranges for embedded Chhipsets for Media players, settop boxes and Tv's.Intel Began its entry into the media market some time ago with the Intel viiv platform. for a overview and history of Intel earlier efforts see our special section on Intel Viiv

 

Watch below The VP and President of Intel Digital Home Group Eric Kim give his vision of Intel in the home. Eric Kim was former Marketing CEO for Samsung before he came to Intel in 2005.