Remember my post on Android and ARM last year? Things have been changing fast in the last year for Android Smart TV market. There are a bunch of mostly Chinese players who are making small HDMI/USB sticks with an SOC of Dual core ARM chips with all ports for USB, and built-in Wi-Fi. These small sticks sell for less than $70 and run Android 4.1 The beauty of it is that you can plug them into any HDMI screen and suddenly have full functioning smart TV. You have an open platform with internet access and you can run all the usual apps that you can on an android phone or tablet. I have tested an popular unit called the MK808 running an Rockchip Cortex A9 1.6 Ghz chip. What is more interesting from a business perspective is that these players are mostly being sold on Chinese websites directly to the end users around the world. Sites like www.aliexpress.com offer the players with free freight around the world.
No big brand names are at the moment offering an solution or implantation like it. Dell have recently announced a project called Ophelia that look like these players but at the moment it seems that the interest is mainly being build up from the first movers and innovators mainly by forums and on the web.
What’s to like in compared to old MIPS based media players like WDTV.
Cons versus old media players
All in all there is still some way before these players are up to what the old MIPS based players like WDTV could do. However the charm of having a small media player you can hide behind you LED flat screen is a mayor WAF factor. Also there is coming out a new stick every month now so the race is on to build the smartest and most functional player is on. It is great to see that external media players again are taking the lead in the innovation of the digital media player landscape. Integrated SmartTV solution are now trying to catch up. |