Prediction on the prospects of Digital Media Players

The Digital Media Player (DMP) market will grow into its own category, rivaling today’s DVD,  Blu-ray player and game console market, and become a very high growth driver for the CE companies, that first perfect the players and the marketing around them.


 The reason for this trend is 

Digital Media Consult estimates over 32 million Digital Media Players shipped Worldwide in 2013. With an Estiamted 15% CAGR from 2009 sales of 4,5 million players.

50% CRT to Flat screen transition = market for DMP

The number of US household with HD TV are over 50%, although consumers are willing to pay $50 and upward more for the a connected TV, that does not mean they will change the TV set. It could instead translate into that the market have undergone the technological shift from CRT to flat screen and thus consumers are not wiling to shell out another 500-1000 dollars for a connected TV. They might instead be willing to shell out 100-300 dollars for a device that upgrades their current TV to a full featured video playing machine.

Movie studios leave the “Rest of World” flank open to DMP

International theatrical release windows ruin the market for online movies in Europe, since the delayed date of both theater releases and more importantly DVD releases are much delayed in comparison with the US releases. Thus online peer 2 peer network often have the DVD release, before the movie has is show date in theaters in Europe.  This  release gap opens up for pirating,  but it also help grow the market for DMA’s in Europe and Asia.


“It's the Format, “”

Japanese Consumer electronics producers have in the past owned the patents and licences to the DVD and blu-ray standards. Besides the revenue from sales of compatible players they have to a large extent profited from the revenue, that the royalties from the patent and license sales have given them. Movie studio's had to pay for using the standards, the disc and the whole ecosystem. The power over the standard gave the CE Producers, room and time to develop new technologies. They could also control the migration and profit from users converting their media libraries from one physical format to the other.
With the current popular open source video containers and video codec's for viewing digital movies, such as the MKV, Xvid, CE producers looses this power and revenue steam and become mere box producers of digital media players, with no say on the direction of the format and the revenues that come from owning it. 

 Awareness for DMP is there  

On the forum, over 1.3 million users have viewed the thread on WD TV players, and similar the thread on the popcorn hour, remains on of the most read and discussed forum threads on both[2] and More importantly it seems that  Early Adopters are opting for DMP instead of HTPC's Game consoles and Blu-ray players.


The DMP industry it still in it’s experimentation phase

There is a profiliation of entrants that are joining the industry. The a website for DMA followers has reviewed over 30 new DMA products[3], similar but still different to the popcorn Hour over the last year. Large storage companies like Western digital, Seagate and QNAP, are entering the scene. Network companies like Netgear, Linksys and DLink have their offerings. Asus just announced their O!Play DMA at Computex in June. Asian OEM producers and European are experimenting with new products coming out monthly; Bloobbox in Italy, RaidSonic and Fantec in Germany, Blusen in Spain, Tivx in Holland, Xtreamer. For a complete listing of currently available digital media players see 


Consumers want their movie collection in their home, not in the cloud

On the go capabilities, to the summerhouse or over at friends, Why did portable hard disk become popular? Because people want to share their media! Online is ok, but for the most it is easier just to load it up ion the hard drive and take it with you over to Joe’s place. 

Users want mkv’s, Xvids not Some proprietary DRM

License required and protected format like Digital Copy that Sony have displayed recently, 

Consumers want Xvid, Mkv video format and containers as the new media format container for their movie collection just like mp3 became for digital music files


Embedded Digital Media Players will be seen in TV's, Game Consoles, Blu-ray Players, but even more so will the stand alone Digital Media Players create a catogy of thier own. 

Arguably one could say that the HomeTheaterPC and the Windows Media Extenders weres the forerunner for the Digital Media Player. The DMP disintegrated the functions of video playing to a consumer box away from the pc, much like Squeezebox did it for the mp3 music that beforehand were played on the computer. Intel CE4100 will be embedded into TV’s but Sigma Designs and Realtek with thier Soc’s and Syabas middleware have lead the disintegration into consumer DMPs such as Popconr C-200, WDTV Live, Seagate Freagent hometheater and Xtreamer.

Segmentation; Don’t compare media extenders with media players.

The real digital media players only showed op in 2008/9, so if looking back one get the wrong projection for sales in the future. Before 2008 there were mainly Media Center extenders and digital media adapters and no real stand-alone players.  Firms like Syabas and Western Digital, Asus, and Seagate have sold since august 2008 stand alone digital video players that define the new category with products such as  Popcorn Hour a110 and WD TV media player, Seagete Freeagent HD player and Asus O!play respectively. see more players at 


Connected Blu-ray Players; A pipe dream:

From tens of thousands of units in 2009 to 12.6 million units in 2013. The format and BD-live limitations.

Why psychical discs players?

Since online video is now appealing,with sites such as and,  the attractiveness of a physical disc player like blu-ray have suddenly disappeared, and consumers might be looking for cheaper alternatives than connected blue ray players that cost above $300.


The Itunes 2 Bitrorrent Ratio.

The iPod logic downloaded versus illegal music. The average user of iPod has 400 pieces of music on it, however the total sales of online tune on iTunes has only been around 30 numbers per user. Thant means that rest are coming form somewhere else, if you apply the  to the DMA/VOD market, you should see a large market for adapters than can handle the  total movie consumption on a device, that has harddisk and offline streaming capabilities.

Yankee group estimates over 11 million DMA(DMP) in 2013