^{Complementors to the hardware device industry}

^{Digital transfer- Blockbuster, movie theaters, television channels, Netflix}

^{The physical form of delivering premium content will be revolutionized if the digital home find its dominant model and the consumers buy into it.}

^{Par per view rental of movies have been around since the 70’s in USA. Blockbuster video rental have lead the market in rental of first VHS cassette tapes and now DVD’s. Recently have the company Netflix gapped a chunk of the market for video rentals by offering costumers movie rentals and sending them to consumers.}

^{If the digital companies are able to deliver the movies over the internet, the need for an intermediary such as the retailers of DVD’s the renters such as blockbuster and Netflix stop to play. The movie studios can now sell direct to the consumer. However consumers have different tastes and do not care if one movie is from each studio, but the major Hollywood studios have come together in what they call Movielink.com Here consumers can download and rent or buy their movies direct form the studio’s. The industry of delivering and selling movies is being shaken up by the approach of the digital connected home. Although people today can already download and rent the movies they still have to endure sitting in front of their computer with a mouse, not exactly a movie theater experience, however with the promise of the digital home and the interface with  well known remote control and the rental page on your TV it becomes much easer to do. The selection of movies will also rise not just the blockbuster top ten movies can offer, but costumers will also be able to choose among many small individual produced movies. The is long a long tail*for movie studios that means increased revenue of older and smaller genre movies that a smaller audience demands but online they can create a rather large market all together.} 

^{The new players in the digital transfer industry are the owners of the large digital networks that connect the devices form the digital platform. They include the mobile network operators, which connect the mobile phone and smart phones, and the Internet services providers that provide the large broadband connections to the home that make the transfer of large digital files possible.}