^{Convergence of Digital devices
The topic of convergence have been around for decades. Forecasters have long predicted the coming of a digital age in which computing, communications, and entertainment. would converge into overlapping industries.}

 

^{A digital home includes all sorts of electronic devices—from the personal computer (PC) to the TV set-top box, the stereo, the game console and, in some versions, are connected, both to one another and to the internet. This makes it possible to transmit digital content automatically from peoples digital collections to electronic picture frames, screens and portable devices.}

^{Parks Associates, a research firm in Texas that specialises in the digital home  surveyed a group of internet users and found that 84% of them use their PCs to store digital photos, 59% to store music, 36% for video clips and 26% for personal videos. 17% also store movies and TV shows.[1]}

^{IT Hardware and OEM's}

^{PC makers' message is simple. Their devices, with built-in Web connections, powerful computing capabilities, and software that encourages illegal copying, are better suited than traditional consumer-electronics gear from the likes of Sony, Samsung, Sharp. It's computers, not TVs, that will best serve consumers' growing digital desires, delivering everything from music to first-run movies, and shuffling that content to any corner of the home, they maintain. But it's not just the technology that could grab consumers tastes and wallets. For the first time, PC-industry companies are poised to deliver the element they've lacked for years: distinguishable content.[2]}

^{IT hardware producers}

^{IT producers have better at creating categories for i.e. Mp3 players, hard disk recorders, where functionality is high and easy to use, and more importantly at prices than consumers want to pay. Consumers seems to prefer to pay 199 or 299$ (see interview) than paying 2000$ for something they have difficulty to use or look at.}

^{IT producers have been good to take out popular multimedia functionalities out of the Desktop computer and creating categories around them. An example is the DVD players for TV, the DVD recorders, and the mp3 players.}

^{Lately we see players both mobile and stationary able to view videos and TV, for low prices.}

^{Consumers are leading the drive for convergence}

^{Why is convergence happening and who is behind the drive?  In today’s business environment of , Consumers are leading the drive for convergence. They are searching  for new ways in which to interact, today changes in the computer industry is not coming from the business area but from the home consumer. These consumers are the one that are asking for the latest and greatest, where business is sticking to trued and tried. The trend is seen in who is buying the most expensive computers. It is the gamers that play video games, the people who download and watch movies and listen to music. The whole computer industry is focusing their attention on the consumer instead of the business in search for profits. This these is therefore also mainly focused at the consumer and the home that relates to convergence.}

^{The consumers possible  future usage models of the digital technology is leading the convergence in the devices.  The major new opportunity from convergence in the digital home and on the go, is that Consumers will have the option to watch their and use their favourite media such as movies, music, photos and games at anywhere and at anytime. This has not been possible beforehand.}

^{Consumers would like to record watch and use their favorite movies, music, photos and games so as they can enjoy and share them anywhere at anytime. More specifically can this media usage be divided into the usage of these entertainment options on the go, and in the home.} 

^{When Good enough is Great}

^{Often though Consumers are not just asking for the product with the most options at the highest price. They are looking for convenience and affordability and products that get the job done.}

^{Therefore It can pay to investigate and create products that are affordable and carry the basic needed functions a consumer device. Examples where consumers  are opting for cheaper and simpler devices are seen in i.e the Notebook vs netbook field, The Flip digital video recorder vs the Japanese Digital video recorders. The integrated cameras of mobile phone versus stadna lone high resolution digital cameras. The simple and easy Google apps, vs Outlook exchange and heavy costly web server applications.}